OPI Releases Short Film - Love It!!


OPI Announces Brand’s First International Short Film



                OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
                 
Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repetoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPIcolors on her hooves.

The film’s four featured lacquers – Pink-ing of YouRed My Fortune CookieNeed Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.

“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement,  we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”

I love dance, I love polish, I loved this video!! Let me know what you think!

Check out the video launched today!

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7 comments:

  1. Love it! My favorite dance was the last girl :)

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    1. That was my favorite also. She could move!!

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  2. WOW! Thank you soo much for posting this! I love O.P.I with all my heart! Hehe, as I was watching the clip I was thinking to myself 'I want them all!' The music is great too xx

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    1. You're welcome! I thought it was a cool video.

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